So Forester’s ‘Interactive Marketing Agencies — Web Design Capabilities, Q2 2009′ Wave survey is out, and makes predicable reading. A few years ago I helped get an Agency through it and thought the process was a little flawed as the questions asked were very dated, we’ve moved on, even back then. Anyway, the thing is to feature in the report…. you have to do the questionnaire, interviews etc. If you don’t, your not on it. So what’s the value of it. There are a number of agencies in Europe, big and small that should be on there to make it worthwhile, but as they’re not, who’s it of use to?…
[A copy can be downloaded from Sapient's web site here]

































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