why a lot of social media marketing talk is bollocks

OK so latest ‘storm’ is Habitat’s somewhat misguided forray into twitter. Of course, this will generate a few thousands tweets (it allready is). Several hundred blog posts, like this one, and make a great case study of Twitter Fail in our Powerpoint decks. And of-course all social media experts and the marketing press will brand it a big old fail and dirty bag of disaster. Will it hit Habitat’s bottom line however? Will it fuck. As you were Habitat, carry on. Learn from it.

However the one things that’s quite funny here, is that already people are slating this as ‘push marketing’. Well uh, it’s not…. it’s permission… you make the choice to follow, they just messed up on the hash tag spam, that’s the mistake. Dell, who everyone lauds as being a twitter success do just that. They just do it with a little more finesse.

Oh and before anyone says it will impact their reputation as a brand, well it might, but only amongst social media experts. lol.

Published on June 22, 2009 4:39 pm.
Filed under: brand, branding, business, technology

No Comments »

RSS feed for comments on this post. /

Leave a Reply

Additional comments powered by BackType

when i got jury service, why didn’t i get this one: christopher poole aka moot takes the stand

Published on August 10, 2010.
Filed under: LOL, shit n stuff

logged in

logged in from josh schaub on Vimeo.

Published on August 10, 2010.
Filed under: Uncategorized

Lulu And The Lampshades Feat Skrein – Tearz

Published on August 5, 2010.
Filed under: music, video

bitch, pleeeaaasssse

link: Najmah Salam Illustrations

Published on August 4, 2010.
Filed under: art, design

build your own atlas gloves

Atlas Gloves is a DIY physical interface for controlling 3D mapping applications like Google Earth. The user interface is a pair of illuminating gloves that can be used to track intuitive hand gestures like grabbing, pulling, reaching and rotating. The Open Source Atlas Gloves application can be downloaded here and operated from home using a webcam and two self-made illuminating gloves (or flashlights).

via http://twitter.com/shbadr

Published on August 4, 2010.
Filed under: hacks, hardware, technology

phil ade – the letter

Published on August 3, 2010.
Filed under: music, video

fresh daily – thanx

Thanx (Fresh Daily) from Nicolas Heller on Vimeo.

Published on August 3, 2010.
Filed under: music, video

rollin on cliches

Published on August 3, 2010.
Filed under: music, video

Good (User) Experience is in the eye of the beholder. Remember that.

Published on August 3, 2010.
Filed under: shit n stuff

trailblazers pro-surfing event: surf the classic way, from amazon to piratebay

TRAILBLAZERS is a live web surf event where you can show off your PRO surfing skills. No keyboard, no google, just pure links. At the event, the participants use a prepared computer with a modified browser: the address bar is removed and each click on a link is tracked by a counter. The goal is to get from one website to an other one by just clicking on links. The winner is the one who had to click the least links.

Published on August 3, 2010.
Filed under: shit n stuff

a strategy:

Increase organic growth by exposing audiences to the brand through breakthrough viral communications

get yours here WHAT THE FUCK IS MY SOCIAL MEDIA “STRATEGY”?

Published on August 2, 2010.
Filed under: advertising, agency, brand, branding, business, experience design

red bull airdrop: soon to be copied nice piece of guerilla

via behance apparently this is a collage campus campaign. can’t believe no one has thought of this before, except in like an actual war, where dropping red bull wouldn’t be such a great idea, what with the guns n that.

Published on August 2, 2010.
Filed under: advertising

lego headphones

via instructables.com

Published on August 2, 2010.
Filed under: Uncategorized

bacon or beer can?

link

Published on July 29, 2010.
Filed under: LOL, shit n stuff

this looks shopped. iv’e seen some shops in my time, and this is definitely shopped

Published on July 28, 2010.
Filed under: video

Published on July 28, 2010.
Filed under: video

Grey Barcelona for Pilot

more here via ink butter

Published on July 28, 2010.
Filed under: advertising, agency

The work of Sean Cheetham

link

Published on July 28, 2010.
Filed under: art

last.fm’s cute robots.txt file

User-Agent: *
Disallow: /music?
Disallow: /widgets/radio?
Disallow: /show_ads.php

Disallow: /affiliate/
Disallow: /affiliate_redirect.php
Disallow: /affiliate_sendto.php
Disallow: /affiliatelink.php
Disallow: /campaignlink.php
Disallow: /delivery.php

Disallow: /music/+noredirect/

Disallow: /harming/humans
Disallow: /ignoring/human/orders
Disallow: /harm/to/self

Allow: /


via sarah badr

			

			

			Published on July 28, 2010.

			Filed under: technology 			

						

		


		

			
uk social media statistics info-video

			
			



			

			

			Published on July 28, 2010.

			Filed under: agency, media, technology, video