why a lot of social media marketing talk is bollocks

OK so latest ’storm’ is Habitat’s somewhat misguided forray into twitter. Of course, this will generate a few thousands tweets (it allready is). Several hundred blog posts, like this one, and make a great case study of Twitter Fail in our Powerpoint decks. And of-course all social media experts and the marketing press will brand it a big old fail and dirty bag of disaster. Will it hit Habitat’s bottom line however? Will it fuck. As you were Habitat, carry on. Learn from it.

However the one things that’s quite funny here, is that already people are slating this as ‘push marketing’. Well uh, it’s not…. it’s permission… you make the choice to follow, they just messed up on the hash tag spam, that’s the mistake. Dell, who everyone lauds as being a twitter success do just that. They just do it with a little more finesse.

Oh and before anyone says it will impact their reputation as a brand, well it might, but only amongst social media experts. lol.