Um, ok so isn’t this kinda why America gets pissed off with Islamic fundamentalist indoctrination of the young and malleable?
Monthly Archive for September, 2006
So taking the ‘BPSC Venn’ and plotting some companies or rather products on it (MP3 players), the Apple iPod, Sony Walkman, Creative Zen, you end up with this (based on my opinion and 5 seconds of thought). iPod… has great brand, is a great product, is supported by a good service (iTunes Store), and has a strong web community. Sony Walkman… great brand & product, has an online store, but little if any community. Creative Zen… Pretty much a brand and a product.
So these diagrams below, again only with 2 seconds of research could be said back up the commnunity aspect of this…
So… the next thing would be to put some measurables against this, i.e. to look at sales figures or market share of these three products. I can’t find anything reliable that is a comparison of the three, but I’m pretty sure that Apple still dominate the market (if you exclude mobile phones with mp3 capability) from the 10 second research I have done. So is Apple dominating because it has the right combination of B P S C ?????
Thanks Matt. Much better. Still not sure how to use it though yet, in a way that I haven’t used this before anyway.
So did manage to make it to Laptopdance II (the one in the middle where the hero gets frozen in carbonite) hosted by Nigel and the RMM Crew at Milk & Honey . Though I didn’t manage to make my laptop dance much and spent most of the time drinking and chatting with lots of interesting people most of whose names I forget completely, except Dave,I’m quite bad like that. Looking forward to the next one. Thanks all!
So this is a basic addaption of a model that I’ve used for varying ways of describing the relationship of Brand, Product and Service to each other, in particular with referenece to B-P-S being used as basic ‘needs’ within a customer lifecycle. I introduced community into the equation and ended wp with this diagram, which is a little flawed, but kinda makes sense. I’m not sure where to go with it next though? So will take along to Laptopdance II tonight - the one in the middle where the hero gets frozen in carbonite and see if we can work out wtf do to next, or at the very least decide wether its a load of old bollocks or not. decklet here ppt 20kb
5 mins later…. Uh that makes no sense on it’s own….
Some definitions:
- Brand: The emotional aspects of the enterprise brand that attract a customer to a particular brand, such as the ‘image’ associated to the product.
- Product: Straightforward information about a product.
- Service: The services a company provides to help a customer buy and own its products.
- Community: As it says on the can, but both managed or owned and independent, of the brand.
An extract from some previous guff:
These three, uh ok, now 4, elements combine to reinforce each other: The brand underpins and promotes a product, and vice versa, while services support the product and help reinforce the brand. When we communicate online, we should always therefore communicate in terms of brand, product and service.
Customers however have varying needs for BPS, and these needs vary as they move through the sales cycle; when they are a ’suspect’, they may be highly influenced by the brand, so communications should be brand heavy. Once they are a new customer, they may be very interested in ’service’ to support their products communications, so communications via the web site should reflect that etc etc etc
I wont go into community because it’s obvious as to the role that also plays. The challenge is that the way I have combined them in the diagram above I think is interesting and makes sense in some context, I just don’t know, as I said, to bin it or evolve it.
‘Agencies have to really understand the digital agenda and they need to reorganise agencies around putting digital at the heart of the agency, Lambert says’. ‘Fuckin A’, say I.
The future for Agencies - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic
Your company name: Zimno
Your company product: social widgets via ajax
Start your startup here Web Two Point Oh! It’s fun and easy to enjoy with all the family.
Emptybottle.org - The Web 2.0 Bullshit Generator
“The web is getting hot and sweaty again, and the dollars are flying almost as fast as the bullshit. Time for an update of the great and glorious dack.com Web Economy Bullshit Generator for Web 2.0.”
Internet Police, Pull Over, originally uploaded by Michael Heilemann.
OK so maybe I’m slow on the take up but Commodore appear to be back, perhaps they never went away: Commodore International Corporation “We’ve made it our business to provide our customers with unrivalled access to personalized media entertainment – available anytime, anywhere and on any device.” They also have a blog channel64.net, and there’s a new product, the Gravel.
Recent Comments