So taking the ‘BPSC Venn’ and plotting some companies or rather products on it (MP3 players), the Apple iPod, Sony Walkman, Creative Zen, you end up with this (based on my opinion and 5 seconds of thought). iPod… has great brand, is a great product, is supported by a good service (iTunes Store), and has a strong web community. Sony Walkman… great brand & product, has an online store, but little if any community. Creative Zen… Pretty much a brand and a product.
So these diagrams below, again only with 2 seconds of research could be said back up the commnunity aspect of this…
So… the next thing would be to put some measurables against this, i.e. to look at sales figures or market share of these three products. I can’t find anything reliable that is a comparison of the three, but I’m pretty sure that Apple still dominate the market (if you exclude mobile phones with mp3 capability) from the 10 second research I have done. So is Apple dominating because it has the right combination of B P S C ?????
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