nathan williams | simiant.com

2 Responses to “V2 - Or a 4 set Venn drawn properly”

1. 1 MatM
   September 28, 2006 at 4:25 pm

   I don’t know, either. But if you sort of squint your eyes, it looks like an angry rabbit.

   As I recall, your original BPS model highlights the fact that - different people need different degres of brand, product, and service at different times; further, that an all-purpose web presence should recognise this, and take these needs into account.

   The first problem that I see with this diagram is that it doesn’t allow you easily to superimpose these audiences. The second is that it doesn’t allow variable weights - either one has community, or one doesn’t.

   The third is that I think “community” may be too broad a catch-all. Community includes at least some of the following:

   consumers
   retailers
   journalists, experts and publications who make a living writing about the product/brand/service
   professional software developers
   hobbyist software developers
   accessory manufacturers
   industry experts
   taste makers
   repair shops and service bureaus
   content developers
   modders
   fans

   This isn’t a very good list, but I think it’s worth thinking about. I might not buy hardware for which there was little content (MiniDisc and Blu-Ray spring to mind), or third-party applications. Where the second-hand market was soft. Is this what you mean?

2. 2 nathan
   September 28, 2006 at 4:35 pm

   Yeah I agree. Community is very vague but I do mean it in a very very vague catch all sense, but I guess I’m skewing it towards consumer based communities in my mind ie those who will communicate, evangelise, contribute and create etc. i.e. help push your brand / product or service…

   But in the following post, to your last point, I think that’s the point I’m trying to make in that if you get all the factors right, does it equate to market share / sales etc??????