Comments on: V2 - Or a 4 set Venn drawn properly http://www.simiant.com/blog/2006/09/28/v2-or-a-4-set-venn-drawn-properly/ monkey business. our only business. Tue, 06 Jan 2009 09:44:26 +0000 http://wordpress.org/?v=2.7 hourly 1 By: nathan http://www.simiant.com/blog/2006/09/28/v2-or-a-4-set-venn-drawn-properly/comment-page-1/#comment-22 nathan Thu, 28 Sep 2006 14:35:15 +0000 http://www.simiant.com/blog/2006/09/28/v2-or-a-4-set-venn-drawn-properly/#comment-22 Yeah I agree. Community is very vague but I do mean it in a very very vague catch all sense, but I guess I'm skewing it towards consumer based communities in my mind ie those who will communicate, evangelise, contribute and create etc. i.e. help push your brand / product or service... But in the <a href="http://www.simiant.com/blog/2006/09/28/so/ " rel="nofollow">following post</a>, to your last point, I think that's the point I'm trying to make in that if you get all the factors right, does it equate to market share / sales etc?????? Yeah I agree. Community is very vague but I do mean it in a very very vague catch all sense, but I guess I’m skewing it towards consumer based communities in my mind ie those who will communicate, evangelise, contribute and create etc. i.e. help push your brand / product or service…

But in the following post, to your last point, I think that’s the point I’m trying to make in that if you get all the factors right, does it equate to market share / sales etc??????

]]> By: MatM http://www.simiant.com/blog/2006/09/28/v2-or-a-4-set-venn-drawn-properly/comment-page-1/#comment-21 MatM Thu, 28 Sep 2006 14:25:51 +0000 http://www.simiant.com/blog/2006/09/28/v2-or-a-4-set-venn-drawn-properly/#comment-21 I don't know, either. But if you sort of squint your eyes, it looks like an angry rabbit. As I recall, your original BPS model highlights the fact that - different people need different degres of brand, product, and service at different times; further, that an all-purpose web presence should recognise this, and take these needs into account. The first problem that I see with this diagram is that it doesn't allow you easily to superimpose these audiences. The second is that it doesn't allow variable weights - either one has community, or one doesn't. The third is that I think "community" may be too broad a catch-all. Community includes at least some of the following: consumers retailers journalists, experts and publications who make a living writing about the product/brand/service professional software developers hobbyist software developers accessory manufacturers industry experts taste makers repair shops and service bureaus content developers modders fans This isn't a very good list, but I think it's worth thinking about. I might not buy hardware for which there was little content (MiniDisc and Blu-Ray spring to mind), or third-party applications. Where the second-hand market was soft. Is this what you mean? I don’t know, either. But if you sort of squint your eyes, it looks like an angry rabbit.

As I recall, your original BPS model highlights the fact that - different people need different degres of brand, product, and service at different times; further, that an all-purpose web presence should recognise this, and take these needs into account.

The first problem that I see with this diagram is that it doesn’t allow you easily to superimpose these audiences. The second is that it doesn’t allow variable weights - either one has community, or one doesn’t.

The third is that I think “community” may be too broad a catch-all. Community includes at least some of the following:

consumers
retailers
journalists, experts and publications who make a living writing about the product/brand/service
professional software developers
hobbyist software developers
accessory manufacturers
industry experts
taste makers
repair shops and service bureaus
content developers
modders
fans

This isn’t a very good list, but I think it’s worth thinking about. I might not buy hardware for which there was little content (MiniDisc and Blu-Ray spring to mind), or third-party applications. Where the second-hand market was soft. Is this what you mean?

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