MRM Worldwide / London, where I spend my days, has a blog.
Participation Marketing » About Participation Marketing:
“Suddenly everything has changed. In the new, democratic digital age, customers are taking control. Agencies need to work harder than ever to get their attention and their loyalty.
We believe that getting customers actively involved with brands – across all media - is the way to succeed in today’s marketplace. The deeper the involvement, the greater the emotional bond. We call this approach Participation Marketing.
Here are our some of thoughts and observations about the new era and the role of Participation Marketing in connecting with customers.”
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