New London 2012 ‘Brand’

Initial comments:

1. The representation of 2012 doesn’t even look like 2012.
2. ‘london’ (note lower case ‘l’) looks like it’s done at first glance in ‘comic sans’
3. Blue / pink / yellow is soooooo Top-Shop 2 years ago.

Initial questions:
1. Are we realllllly going to have to see this plastered all over our beautiful city for the next bloody five years?
2. LOLBrandz anyone?

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