monkey business. our only business.
There’s an ad campaign running at the moment that lazily uses the idea of ’sleeve facing’ as popularised on flickr. The ad is so lazy I can’t even remember what it’s for, but I would be interested to know if the bone idle agency that came up with the bright ‘idea’ shared their inspiration with their clients.
According to McCann Ericsson we are all moody here in Blighty. (No shit Sherlock) Anyway, just thought it compared nicely to yesterdays post about the BBC’s WHITE | Spectrum…. which has a way lovelier execution. Though McCanns drawings are nice.
So lets face it, I guess 90% of people who call themselves a User Experience Architect, except some really old, beardy types, grew up and gained all their experience in and around the Internet. The thing is that can leave your experience or designing experiences a little narrow. My tips:
1. Go get yourself a job in one of the large integrated networks for a few years, such as McCann or Ogilvy and gain an appreciation of what Media Planning, Advertising, Branding, Experiential and PR are and how they can all work together (despite what you think you wont gain this sat in a pure Web Shop even if you do have the odd meeting with your sister agencies).
2. Get a job in an Agency that does little or no web at all…. i.e. right outside your comfort zone. This can realy help re-set your perspective on what experience design is, having to frame it around other mediums that aren’t screen based.
Go on, it will make you a better person.
LBI Is now publishing a ‘magazine’ and on first glance it looks quite interesting: LBIQ. “We’re not experiencing a ‘digital revolution’ and this isn’t a ‘digital age’ any more than the 50s were the ‘atomic age’ or the 60s the ‘space age’. We simply live, as we always have done, in fast-changing times. LBiQ is a response to this frantic pace of change, and it’s one that responds from an attitude and point of view that we’ve shamelessly stolen from Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
I am recruiting people to come and work on my internets. Details, or rather lack of them here.
“In your opinion, what elements make for a truly great Web site design?”
“What emerging technologies will have the greatest impact on your Web design practice? What types of skills and techniques will you have to master to grow a successful Web design practice across multiple channels? What steps are you taking now to move in that direction?”
So I wonder if there is a planner sat somewhere feeling very pleased with themselves saying “I told you so!!! If we make the logo really shit then the ‘users’ are bound to make LOL’s”
Oh Snap! LOLCats? LOLBots? Hey, here’ssss……. LOLBrandz. LOL!
So in celebration of the fact that First Tuesday are returning to London and the inevitable carnage that will ensue, I’ve taken the liberty of re-branding FuckedCompany.com, y’know, so it’s all web 2.0′ish. Ladies and gentlemen, I give you:
So the other blog that I write for occasionally, participationmarketing.co.uk, i.e. the one where I work, now ranks number 1 on Google for the search term participation marketing which is what the blog is all about, participation marketing, which is nice.
Well according to Google Images I am the most important person in MRM Worldwide. LOL!
A tweet from a former colleague asked: “Wondering when the social networking bubble will burst. Any predictions?” As to an answer, I have no idea, but it does raise an valid point about the terminology we use to discuss such things. Not all social networking sites, as we refer to them generally, are social networking sites. Linkedin for example is not a social networking site, it’s a business networking site obvious I know, but the distinction is not often made.
So partly to answer the question: My prediction would be that networks that have no perceived value other than status building or friend making will struggle harder than those that have more of a niche purpose as the opportunities to generate revenue are more focussed when dealing with a niche or focussed audience, even if they are simply paying for the service…. who would actually pay to be a member of MySpace? (Ok I am a grumpy 36 year old father). Lets face it, some of the more blatant social networking sites can and only ever will generate revenue from advertising dollars rather than signed up members. What these sites may however succeed is if they are able to really analyse the networks created within their systems to offer ultra targeted opportunities to the advertisers…
So on to Eigenvector centrality: “…is a measure of the importance of a node in a network. It assigns relative scores to all nodes in the network based on the principle that connections to nodes having a high score contribute more to the score of the node in question.” Then we have issues such as clustering coefficients to worry about! Is anyone measuring these and using them? I hope they are, we’d like to talk to you. These are the network ‘operators’ that will survive, or generate some cash at least.
Anyway back to terminology, when we say social networks are we talking all networks i.e. ’social’ and ‘business’? If we are, then maybe ‘Peer Networks’ is a more all encompassing term?
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